Entertainment Industry DO & DON’TS [Part I]
Since recently, I’ve noticed that many have chosen to become ‘promoters’ and this contributes to the reason we now have at least 3 events on a weekend night (Friday,Saturday,Sunday) in Kingston only in the holidays. This has bred animosity among competing promoters, which shouldn’t be so. If yuh have suh much promota inna the country, how yuh expect fi have your party alone pon a night ?!
- Theme Parties — You did most of the work by coming up with a wonderful/catchy theme for your event, why not follow through? Some promoters advertise nice themes for their parties (Hawiian Edition, All white,etc..) and when the patrons get to the venue it doesn’t depict the theme or does so poorly. How can you have a Hawaiian themed party and not have Tiki Torchs, Palm Trees/Leaves, not even Coconut Rum!!
- Beverage — If you’re advertising an ‘all inclusive’ or even a ‘drink inclusive’ event, you should offer a range beverages. Very often I go to a party and can’t get my favourite drinks(Magnum & Guinness ?)
Disc Jockeys (DJs)
- Support the artists — DJs need to go out in the streets and look for music. I think many DJs nowadays wait for music to come to them because the rise of digital distributional mediums such as websites and forums. But this deprives them of the opportunity to get music before others DJs, gain respect from the artists and build relationships with them. Patrons are wondering why every party they attend they hear the same music,its because most DJs go to the same place for new music, on the internet. I think DJs need to be the first to buy the artists muisc.
- I remember a time when for a Sound to get recognized, they had to come out with a ground breaking mix cd (mostly for uptown sounds). Now, not to ‘bash’ anyone,but DJs don’t even know how to use a turntable, what if you get called to play somewhere that doesn’t accommodate a laptop? You don’t play? No wonder DJs don’t buy the artists albums anymore….
- A naked girl on a flier shouldn’t be the first creative thought, it shows your lack of creativity. If you’re going to offer professional services, you should produce professional services.
- Spend some time and educate yourself some more about your niche if that’s what you want to do. If you make $5,000 this week on a job, don’t use it to buy a pair of sneakers you always wanted and your still working with a ‘jacked up’ mouse..
- Stop complaining about The Broadcasting Commission’s decision to band ‘daggaring’ songs from the airwaves, not all music is fit for airplay, they banned it from the radio,but not from the streets..
- The current dissatisfaction of music stakeholders with the BCC’s decision to band shows that the artists and other stakeholders are lacking in creativity to market their music being produced. Since recently it has been easier to get music recognized in Jamaica than before and this sounds good but resulted in a lot of musicians being treated unfairly.
All one has to do nowadays is pay a DJ on any prominent radio station to give your music a spin above the rest. What about those who can’t afford to pay this sum, they’re music shouldn’t be heard on radio??
- I think artists need to go back to the time when they had to treat music like a ‘job’. Create relationships with DJs, go to events around town and listen what is being played and what the masses like, just network and ‘mek di ting work!’
- Not bashing the artists, but if you crave airplay so much, do airplay music. For example, Jah Vinci is doing good, also Natalya and J-Won..
Even though I am free to express my views, people may wonder who am I to say the above. So for those people, a synopsis of my credentials are:
Pure Class Entertainment
Santa’s Guestlist (08′)
Faculty Entertainment Coordinator at UTECH
Stress Free (08′)
Potential NRG (08′)
Blackberry ‘Glow’ (09′)
Academic Credential relating to Entertainment
- Certificate, University of Technology, Jamaica
Events Planning and Marketing (B+)
- Certificate (Short Course), University of The West Indies, Mona Campus